CONSTRUCTION: My Ident

IGNITE FLIMS

I named my production company is named IGNITE FILMS. I brain-stormed for logo ideas. I got ideas from a marketing workshop I visited and logos I had made prior to this one. I will show you the steps i went through in order to create the image above (my header) and the Ident which is on my Youtube Channel which is linked last.

I opened up my copy of Photoshop CS6 2018 and created a 1920 x 1080 canvas with a black background. I made the background into a layer and named it Gradient. I chose the Ellipse tool to make a circle, to make is perfect i held Ctrl + Shift in order to make it a perfect circle. i filled it to be white and thus the main circles had been born. The dotted lines were made with the Ellipse tool again, however i changed the line to dotted and made it smaller. I proceeded to add some text in a font i downloaded called Laser84. Laser84 is an 80's style font that is really aesthetically pleasing to me. I added stroke to it and made the stroke 5px large. Next i created a clipping mask to be able to make the circle and the stroke on the font look like a galaxy. To do this, i place the image on the canvas and made it the bigger than the main circle. I right clicked the galaxy image layer and created the clipping mask. I created many versions of the logo using differing images.

I also created my Media Ident. To do this I used two programmes Adobe After Effects CS6 2018 and Adobe Premier Pro CS6 2018.

First of all I downloaded the Saber plugin for AE (After Effects) for the fire effect. I created some flare for the background by using the particle effect, moving it to the bottom right-hand-side of the screen and changed the settings of the particles so they would float and spread them out. Please note that the type of particle was shaded sphere. Then i coloured them a nice fiery orange colour. The reason I chose orange is because it links to the name of my media productions company, IGNITE being the verb to ignite a fire. I then imported a transparent PNG file of the logo into the composition. Please note a transparent image is going to be easier to use when doing this as you wont have to keylight the background.

Next I added the Saber plugin to my logo. The style of effects had a really wide choice, however i found the fire choice and applied it. I changed the layer it would effect to the logo and toned down the brightness of the flames as you could not really see the words in the logo. The actual fire effect was also altered as the fire interfered slightly with the parts of the logo, linking things that should not be linked. After the effects had been changed to my preferences I added the logo again, this was to allow the fire effect to fade out when the logo faded in. I added keyframes from the two second mark to the three second mark to make the fire take time to fully form and slowly disappear. After that had been successfully applied I proceeded to add the effect, Venetian Blinds, to the unaffected logo to make it fade in. I changed the width of the blinds to 10 and changed the direction to 45 degrees. I set it so that from the two second mark to the three second mark it would fade into its full form.

My Ident can be viewed here: MY IDENT