Rogue One - A Star Wars Story

• Who produced the film?

Kathleen Kennedy and Allison Shearmur

• Who directed the film? 

Gareth Edwards 

• What other films have they directed? 

Star Wars: the last Jedi

End day 

Monsters 

Godzilla  

• What was the budget? 

Gross: $265 million Net: $219.5 million

• What was the Box office?

1.056 billion USD ($)

• Who stars in it? 

Felicity Jones

Diego Luna 

Riz Ahmed 

• What other films have they been in?

Felicity jones has been in: The theory of everything, on the basis of sex. Inferno 

Diego Luna has been in: Narcos: Mexico 

Riz Ahmen has been in: Venom, The night of, The sister’s brother 

• What technology has been used to make the film? (What cameras did they use? How was the film edited? What CGI was involved?) 

They used a computer-generated imagery was utilised in order to bring Catherine Fisher's character (Princess Leia) to life as she sadly died during the creation of the film.  

• How was the film marketed? Which different marketing tools were used?

Lucasfilm released a teaser trailer for Rogue One April 7^th 2016. It was praised by reviewers and critics for the portrayal of strong female characters. The film is one of the only Star Wars films with a lead female role. The trailer was viewed 30 million times in it’s first 29 hours, Rogue One was promoted at the Star Wars celebration Europe III event in London. During the event, a new official poster was unveiled, a second set of teaser trailers was also unveiled and was screened exclusively for the audience at the event. Streaming platforms like YouTube were not allowed to screen it live until the official release of the trailer. 

 • What examples of synergy with other products/merchandise can you find? 

When the film was released it had many items of merchandise referencing many characters within the film made and sold in Disney stores. This is because back in October of 2012 Disney acquired the rights to star wars which meant it could exclusively sell star wars merchandise through their stores. This meant all star wars merch sold went straight to their bank accounts. LEGO Star Wars Rogue One sets were released which also helped to keep the film relevant.

• What examples of cross media convergence can you find? 

Walt Disney supports the film by selling merchandise in their stores, which are exclusive. 

• What examples of technological convergence can you find? 

Through the use of their official app, on the app you can take a selfie of yourself as a Jedi and share it on social media, this is then shared around to other people giving them the option do it as well. This is an example of free publicity as people who are uploading it to their social medias are giving more people exposure to the Star Wars brand

• Where and when was this film released (nationwide, worldwide) and in what cinemas?

The film premiered in Los Angeles, California on December 10^th 2016 and was released in cinemas in the USA on the 10^th December 2016 and then in the UK on the 13^th December 2016.  

• What formats was it available in (digital / 3D etc…)? 

DVD format and online streaming platforms such as Apple TV, Disney Plus and also on blu-ray and 3D. 

• Who is the target audience?

The target audience for this film is extremely broad. This is mainly down to the fact that Star Wars has been a franchise that has been around for so long, and many people have heard of it and watched it. The ideal target audience according to BBFC is a 12A meaning people under the age of 12 can watch accompanied by an adult. The film is unisex.