RESEARCH: DISTRIBUTION COLLAGE

My chosen film is positioned as a thriller film that utilises the escapism aspect of our theoretical framework Blumler and Katz’ theory. The main selling points of this film is that it is an established franchise. It also incorporates a cross over between previous movies within the Marvel Cinematic Universe. Chris Resseling of Pathe showed me insight into how distributors market a film’s unique selling point. This includes things such as star cast and its provenance. In this case Spider-man is a part of the Marvel Cinematic Universe which means audiences who may not watch Spider-man but enjoy Avengers films may be more inclined to watch Spider-man Far From Home as a result. The star cast includes renowned actors such as Tom Holland (who was the previous Spider-man) and Samuel Jackson, an actor of high prestige and is known for being in good films. Spider-man Far From Home  is a sequel to the Spider-man franchise.

Kezia Williams head of theatrical distribution at Pathe explained that, in a congested marketplace, a distributors aim is to position a film in a way so that it stands out for their target audiences and makes it look unique to other films they may have seen in the same genre. They utilise their twitter pages and other social media networks in order to help build hype for the target audience so that on opening weekend the box office revenue will be larger than if no hype had been built. This includes the drip feeding of information on the film and the posters associated with it. In the case of Spider-man Far from Home the choice of posters is limited. There are four posters, the one standing out the most shows the iconic Spider-man mask and the locations they will be visiting in the film as well.

As the Spider-man Far From Home movie was made under one of the big six names (Disney) there was a big budget for high quality CGI to be used in the making of the film. This meant that scenes used could be abroad like the countries the trailers, as well as high quality animation for the web slinging in which Spider-man is renowned for. This high budget allows for a high quality movie to be made, so as a result the movie can be marketed to an audience for these aspects. As a form of marketing, as depicted by the collage above, Disney released a VR experience for Spider-man Far From Home. This game was then played by many large Youtubers, gaining the film lots of free publicity as many of the people who watched the Youtube videos would then buy the game and watch the film.

Spider-man Far From Home on the whole received good reviews from many critics. Rotten tomatoes gave the film 90% and IMDB awarding the film 7.7/10. The movie received 3 Teen Choice Awards for Movie of the Summer and best Male and Female star.